The WWE fans have often wondered what the results would be like if the company turned John Cena “heel” at this point in his career.
Longtime fans remembered how WCW exploded after they turned Hulk Hogan heel and something that caused ratings to explode and allowed WCW to beat WWE in the ratings for almost a year.
However, Cageside Seats reported that a John Cena heel turn is unlikely because Vince McMahon continues to shoot down the idea. The reason for McMahon to ignore and reject the idea probably has to do with Cena’s placement in the WWE and the work he does on the side, specifically with the Make-a-Wish Foundation.
The WWE pushes John Cena so hard that they release brand new clothing lines on a constant basis, changing colors so many times that Dwayne “The Rock” Johnson once called him Fruity Pebbles. Because of this, the WWE makes millions of dollars off of John Cena and his “babyface” persona.
John Cena also works hard with charitable organizations and represents the WWE in a hugely positive manner. He has granted more wishes through the Make-a-Wish Foundation than any other person in the entire entertainment industry. Vince McMahon possibly sees John Cena as a face that has to remain a face to keep his charitable work legitimate.